 |
|
|
 |
|
What is an Open MRI?
 Open Magnetic Resonance Imaging (Open MRI)
is an advanced diagnostic imaging
procedure that creates detailed images of internal bodily structures without
the use of ionized radiation (x-rays). Open MRI is able to produce these
detailed images through the use of a powerful magnet, radiowaves and a computer.
MRI can assist physicians in detecting and diagnosing diseases or other
abnormalities in very early stages.
INSIGHT IMAGING is dedicated to the emerging technology of low-field, patient-friendly
magnetic resonance imaging systems. Claustrophobic, obese and pediatric patients,
along with those suffering from post-traumatic stress syndrome, are often able to
comfortably undergo MRI examinations in these "open architecture" systems while failing
to tolerate traditional "closed" MRI systems. Open systems are quieter and more
comfortable for patients. Open MRI systems are rapidly becoming a preferred choice for many
healthcare consumers.
INSIGHT IMAGING has established a national network of open MRI imaging centers across the
United States and seeks to be recognized as the industry's leading provider of
this unique technology.
A niche market, the provision of Open MRI services frequently excels in marketplaces
where high field 1.5 tesla systems abound. In addition to educating referring physicians
and payers about the features and benefits of this technology, INSIGHT IMAGING offers a
multi-tiered marketing approach aimed directly at the consumer marketplace to inform
and educate patients about the option of selecting an Open MRI exam. Consumer advertising
such as television, print and radio are included in this comprehensive marketing approach.
In addition, the development of an Open MRI national brand identification featuring a
distinctive and recognizable logo, trademarked by INSIGHT IMAGING and our priority 1-800-Open MRI
phone number, help consumers identify InSight-affiliated sites as high quality and
knowledgeable providers, specializing in Open MRI services.
Frequently Asked Questions regarding Open MRI procedures
|
|
|
|
|
