LAKE FOREST, Calif. … January 8, 2008 … InSight Health Services Holdings Corp. (“the Company”) (OTCBB:ISGT) announced today the launch of a new brand name, INSIGHT IMAGING.
Effective today, 22 fixed-site centers in California, 10 fixed-site centers in Arizona and two fixed-site centers in Nevada have transitioned to the new INSIGHT IMAGING brand. The Company intends to complete its INSIGHT IMAGING rebranding initiative by mid-2008.
The Company believes the new brand name better reflects its day-to-day operations and will enable patients, payors and physicians to easily identify and choose from among the many INSIGHT IMAGING facilities that comprise its national network.
“The new name is one of several recent marketing initiatives we have implemented. Consistent branding will help ensure a clear recognition of the Company’s centers that carry the INSIGHT IMAGING name nationally,” said Dan Forche, the Company’s Vice President of Sales and Marketing. “This name not only better defines our core services, but also enables patients, payors and physicians to easily recognize INSIGHT IMAGING’s capabilities and presence on the national, regional and local level.”
Kip Hallman, the Company’s Interim Chief Operating Officer, added, “Many of our INSIGHT IMAGING core market networks feature multiple imaging modalities, including MRI, Open MRI, CT and PET/CT, providing our patients, payors and physicians access to a broad spectrum of imaging services. Our goal is to continue to expand these offerings across a larger number of INSIGHT IMAGING centers to provide even greater access to high-quality radiology. In addition to our new brand name, the majority of our centers are now operating under the same PACS systems, enhancing our ability to share images, collect patient data and exchange other pertinent information in a HIPAA-compliant manner. We remain focused on strengthening our strategic network across our targeted core markets, and the INSIGHT IMAGING name will now be more easily identifiable for the patients, payors and physicians with whom we work. INSIGHT IMAGING will continue to be synonymous with the delivery of high-quality patient care and service.”
The Company has also relaunched its web site to aid in generating additional awareness of INSIGHT IMAGING and its capabilities.
Please visit www.insighthealth.com to learn more.
About the Company
The Company, headquartered in Lake Forest, Calif., is a nationwide provider of diagnostic imaging services. It serves managed care entities, hospitals and other contractual customers in over 30 states, including the following targeted core markets: California, Arizona, New England, the Carolinas, Florida and the Mid-Atlantic states. As of September 30, 2007, the Company’s network consists of 99 fixed-site centers and 108 mobile facilities.
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